At the end of last week, Myer showed that the Australian Spring Summer ranges were off to a spectacular start.
Transformed into the epic sandstone flats of the Kimberley, a 48-metre catwalk at Fox Studios became the backdrop for the Myer parade. Embracing the truly Australiana theme, brand ambassador Jennifer Hawkins and international model Julie Nobis lead a 62 strong model cast through over 200 of the stores new summer looks.
Of particular note was Jason Brunsdon’s new JB Black label, which provides an affordable range of summer frocks, sold exclusively through Myer. Other highlights were floor-length gowns by Manning Cartell, Yeojin Bae’s YB J’Aime label with pencil skirts, cutout tummy panels and abstract animal prints.