15 years after first hitting our screens as Carrie Bradshaw in Sex and the City, Sarah Jessica Parker has announced that she is launching her own footwear collection – to be titled simply, SJP.
Keeping in line with her Bradshaw character, she has fittingly chosen to collaborate George Malkemus, CEO of Manola Blahnik. Although not a lot of details are known at this stage, the accessories line will include bags and a few trench coats as well as shoes.
“Because I got to play that role, I wore a lot of shoes, and by default I learned an enormous amount,” she told US Vogue, of her time on Sex and the City. “It’s hard to – no pun intended – walk away from that.”
Seeing a need to provide “something different”, Parker will be mixing unexpected shapes, colours and price ranges. The actress is taking inspiration from “great old-school labels like Charles Jourdan and Maud Frizon” for her collection. Think pared-back, simple and elegant, with pumps and flats priced between US$200, and US$300, with bags expected to be around US$700.
“In a silly way, I think it’s what people have expected of me most because of Carrie Bradshaw,” she added. “We’re putting new colours together that people don’t typically do, just beautiful combinations that you wish existed in your closet.”
“We thought [about the metropolitan New York woman]. A beautiful coat, bag and pair of shoes – they all kind of go together. It seemed tight. It didn’t seem like we were trying to sell a bunch of junk to people,” she explained.
And in terms of bags, thinking about that period of the Seventies into the Eighties, what those women were carrying, taking away the bells and the whistles and hardware and really making it about the bag.”
The SJP collection will be sold exclusively at US retailer Nordstrom from January.