Fashion in Overdrive
The exterior look of a car has always been an important feature but now, more than ever, the focus is also on how they look on the inside. And some of fashion’s noted luxury brands are showing car manufacturers exactly how they should look.
“Fashion designers have an extraordinary ability to know what you will want even before you know you want it,” says Anthony Prozzi, a former Donna Karan designer who now works as a senior designer at Ford.
“And car design is no different. When you really break it down, when all the technologies and textiles are the same, it is the design and the message it communicates that is the competitive advantage in the market.”
Kenneth Cole, who is collaborating with Mini, John Varvatos who has designed a special Chrysler and Victoria Beckham who recently consulted on a Range Rover have joined an ever-increasing list of designers who are indulging in auto couture.
Not that this crossover is really anything new, after all Gucci teamed up with AMC back in the 70s to accessorize the Hornet but today the focus is very much on luxury.
With the belief that nobody knows the grain of leather or the quality of a stitch better than a fashion designer, there is an increasing desire to take the runway to the road and capture the design style of the luxury consumer.