Getting into the game

The star of Louis Vuitton’s new Holiday campaign isn’t a supermodel or an A-list celebrity… it’s a goose.

The label’s campaign is based on the traditional French board game, The Goose’s Game, a sort of Gallic Snakes and Ladders.

Both the video and the interactive game are extremely playful and create a novel way to discover and share your Louis Vuitton wish list.

Whether you are loyal to the brand or not, the Louis Vuitton campaign will definitely put you in a holiday mood as the lucky goose gets wheeled around in luxury handbags and wrapped up in gift boxes. All in a day’s work…

To play the game, go to the Vuitton holiday site